Brief IQV1 — Investor Preview

AI Made Bad Briefs Faster. We're Using It to Make Them Better - Before They Hit Your Inbox.

Brief IQ is a Gmail plugin that catches bad briefs in your brief owner's inbox - before they ever reach yours.

Scroll to See How ↓
The Cost of Bad Briefs

This Is What You're Losing.

70%

of creative professionals experienced burnout in the last 12 months.

Source: 2024 Mentally-Healthy Survey

33%

of marketing budgets wasted on poor briefs and misdirected work.

Source: IPA EffWorks

28%

of the workweek lost to email. For creatives, most of it is clarification.

Source: McKinsey Global Institute

3x

more likely to succeed on the first two rounds when briefs are clear.

Source: Rework research

"I SPEND MORE TIME IN GMAIL THAN IN FIGMA." - DESIGNER, FINTECH—"MY BRIEF OWNERS THINK CHATGPT IS A BRIEF." - CREATIVE LEAD, RETAIL—"I'D PAY FOR THIS TOMORROW." - SENIOR DESIGNER, SAAS—"EVERY MONDAY IS A CLARIFICATION THREAD." - ART DIRECTOR, AGENCY—"THIS IS THE TOOL I'VE WANTED FOR YEARS." - CREATIVE DIRECTOR, IN-HOUSE—"I SPEND MORE TIME IN GMAIL THAN IN FIGMA." - DESIGNER, FINTECH—"MY BRIEF OWNERS THINK CHATGPT IS A BRIEF." - CREATIVE LEAD, RETAIL—"I'D PAY FOR THIS TOMORROW." - SENIOR DESIGNER, SAAS—"EVERY MONDAY IS A CLARIFICATION THREAD." - ART DIRECTOR, AGENCY—"THIS IS THE TOOL I'VE WANTED FOR YEARS." - CREATIVE DIRECTOR, IN-HOUSE—
How It Works

You're Never in the Loop. That's the Point.

Before: a brief owner ChatGPTs a brief in five minutes and expects you to spend an hour figuring out what they meant. After: Brief IQ catches it in their inbox first.

01

A Brief Owner Writes a Brief.

Same as always. Maybe rushed, maybe vague, maybe pasted in from ChatGPT.

02

Brief IQ Catches It in Their Inbox.

Not yours. Connie flags the gaps, asks the right questions, and coaches them to fix it before they hit send.

03

A Clear Brief Lands With You.

No clarification thread. No back-and-forth. Just the work, ready to do.

What About the Relationship?

No Awkward Conversations. No Political Fallout. You Stay Out of It.

Brief IQ runs quietly in the brief owner's Gmail. They get coached, not called out - and you stay out of it entirely. The conversation happens before you're even in the loop, so the relationship stays intact.

What a brief owner hears from Connie: “Hey - quick one before you send this. There are a couple of things missing that'll save us a clarification thread later. Want me to flag them?”

Try It

See What Your Brief Owner Would See.

Paste a brief - or use one of these. This is the feedback Connie sends to the brief owner before the brief ever reaches you.

FAQ

The Questions You're Probably Asking.

Waitlist

Get on the List.

First to know when the Gmail plugin lands. No spam, no nonsense - just a heads-up when it's ready.

Got feedback or want to chat? hello@briefiq.com